Ray Ban online store of original glasses is the leader in Russia.
To enter the international market of the US with profits, compete with the local offline and online stores. Business expansion to other countries.
The company's international website was developed with due account for its subsequent promotion, and the convenience of use.
During the 1.5 years of its operation the website achieved leading positions in Google US, thanks to the complex product promotion activities. At the initial stage, the focus was put on contextual advertising and social media marketing. Subsequently, as soon as the website reached position in Google's TOP 10, we gradually abandoned contextual advertising, thus reducing the budget without losing any target traffic or customer flow.
After entering the international market, the company's turnover increased 4 times.